The short answer
The truck cares what happens after your delivery. A lane into a weak reload market has different economics from the same miles into a market full of outbound freight.
Headhaul
A headhaul direction has stronger freight demand relative to truck supply. Carriers have more loads to choose from, which usually gives them more pricing leverage.
Backhaul
A backhaul direction helps trucks return toward a stronger freight market or home region. Carriers may accept a lower linehaul price because the load replaces empty repositioning miles.
Regions are not permanently one thing
Do not label an entire state permanently headhaul or backhaul.
Directionality changes by equipment, season, commodity cycle, week and current truck supply.
DAT's week ending August 28, 2026 showed a wide spread in dry-van outbound regional pricing, with Ohio River, Great Lakes and California stronger than South Central and Florida/South Georgia. That is a dated market snapshot, not a permanent map.
Do these first
You cannot rebalance a freight market, but you can make the load easier to fit into it.
- Offer pickup flexibility — Lets the carrier pair the load with an inbound truck.
- Share repeat freight — Regular return freight improves planning.
- Allow realistic delivery windows — Helps protect the carrier's next reload.
- Bundle round-trip opportunities — When your actual freight pattern supports it.
Sources
- DAT dry-van regional report, week ending August 28, 2026: https://www.dat.com/blog/dry-van-report-brake-safety-week-tightens-capacity-as-rates-hold-near-seasonal-highs
- ATRI empty-mile benchmark: https://truckingresearch.org/2025/07/new-atri-report-shows-trucking-profitability-severly-squeezed-by-high-costs-low-rates/
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